She Also Used Case Studies From Her Personal Experiences To Further Explain The Lecture.

Penn State AdClub hosts social media marketing and advertising information session Buy Now KC Black Barb Horne, senior marketing strategist at ideal image marketing, talking to the Ad Club in 113 Carnegie on Monday January 23, 2017. Barb Horne, senior marketing strategist for Penn State World Campus and owner of Ideal Image Marketing, spoke to students Monday night about advertising via Facebook and how to strategically market to reach specific audiences. Horne spoke to about 40 students in 113 Carnegie, in an event called Social Media Advertising: Measuring a Good Return, hosted by the Penn

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